Congrats to Paul Ryan for being selected as the Vice Presidential candidate. Personally, I was excited to see it, given that what conservatives really need are more communicators–especially given who they’re fighting.
Take a listen: I Spy Minute, Monday Aug 13, 2012
Or read the transcript, below
One of the things that I used to love about Ronald Reagan was that he had a way of taking complex issues and making them easily understood.
I’ve often wondered why we as conservatives haven’t latched on to that example.
Instead, we too often rely on logic. If we say we’re going to cut taxes and spend less, it makes perfect sense to us and we assume everyone gets it.
But it doesn’t make sense if you might be one of the ones who is getting spent less on.
But if we said “We’re going to cut waste and allow people to keep more of their own money” people can relate to that because everyone knows there’s waste in the system.
And who doesn’t want to keep more of what they earned?
This is what made Reagan so effective. He made subtle changes to complex issues and talked about them in ways people could relate to.
Congratulations to Team Romney on a great choice for vice president. We need more people like Ryan who can communicate tough issues.
And that will be especially important in the coming months as Obama does his best to scare people over to his side.
Good communication not only calms fears, it also helps people see the real boogeyman.